Marketing Specialist

August 27, 2020

Bilzin Sumberg, a leading commercial law firm in Florida, is seeking a Marketing Specialist. Reporting directly to the Chief Marketing Officer and working with other members of the marketing team and outside public relations firm, the right candidate will play an active role in the development and implementation of the firm's external brand messaging strategies. The candidate needs to be a strong writer, have strong marketing technology competencies, and demonstrate the ability to work effectively with diverse stakeholders across practices and departments. Firm deadlines, quick turnaround times, and fluctuating workloads are common for this position; the ideal candidate will be able to handle these challenges with grace and confidence.

 Tasks Performed:   

Develop and update website materials, including capabilities statements, biographies, and other web content
Develop client-specific presentations, proposals and pitch materials, practice descriptions and other client-facing materials
Collaborate on content management and design updates to Sitecore (website database); support experience database content management through Foundation (experience management database); and provide proofreading and review of eMarketing campaigns through Vuture (email marketing platform), including event invite campaigns, client alerts, and blog recap emails
Profile and draft transaction and case descriptions for use in proposals, on the website, and in experience database
Work alongside attorneys in the development of award submissions and execution of strategy for awards
Manage new attorney promotion, including preparation of announcements, press releases and biographies
Draft and/or review media relations materials, including press releases, media pitches, and talking points
Serve as an InterAction super user, supporting various projects and on-going tasks such as developing practice, industry, and event mailing lists
Conduct research as needed for practice groups and various teams
Assist in PowerPoint development and presentation coordination
Proofreading and review of content and updates to the firm’s intranet site (Sharepoint)
Assist marketing team with client and other marketing events, including CLEs and webinars

Essential Skills & Competencies:

Bachelor's Degree in marketing, journalism, business, or related academic preparation
Prior legal marketing experience preferred
Motivated self-starter able to juggle multiple projects with tight deadlines
Excellent written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm; strong editing and proofreading skills
Strong attention to detail and ability to follow instructions with high degree of accuracy
Excellent organizational skills and ability to prioritize work, coupled with the ability to work concurrently on a variety of projects and requests
Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word) with strong emphasis in Excel<
Previous email marketing experience is a must; experience with Vuture is a plus
Must have experience with a CRM, ERM, or experience management system; experience with Foundation or InterAction is a plus
Interested candidates should submit a cover letter and resume to Jackie Gallego, Chief Human Resources Officer, at