By now your email Inbox has likely been flooded with emails from websites to which you've provided personal data, advising of updates to privacy policies. There's good news. It's not just you. It's everyone, worldwide. Companies are responding to the European Union's General Data Protection Regulation (GDPR), a comprehensive and, some argue, draconian privacy regulation that went into effect on Friday, May 25, 2018.
The GDPR's complex regulatory scheme affords individuals more control over their personal information. Websites must inform users, in clear and concise language, of precisely the type of data collected, and require users to affirmatively consent to the collection. European citizens may demand that websites delete immediately their personal data. Companies that fail to comply with the GDPR face maximum fines of the higher of 20 million euros (approximately $23 million USD) or 4 percent of the company's annual global revenue.
Several large US media companies have responded to GDPR by blocking access to online content for European users. Other companies such as Google, Apple and Facebook have enacted measures such as creating separate privacy portals to permit users to request the full extent of their data history with the site.
Now is the time to review your website-users data, to determine if the GDPR affects you. If so, you must act quickly to become compliant.