Favorable Resolution of Antitrust Action for NBA Star and Joint Venture Partners

NBA Star
Defense of well-known basketball player and joint venture partners against allegations that the marketing of sports memorabilia bearing his name and/or likeness violated the Sherman Act. Our team argued that the client alone controlled his Right of Publicity. The issues in the case raised profound ramifications for the marketing of virtually all celebrity-endorsed memorabilia, and developments in the case were often reported in legal trade journals. The original complaint was dismissed by the court and a second motion to dismiss was pending before the court when the action was favorably settled.
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